At Arte Purínea, art direction is where the narrative takes shape, texture, and color.
We create visual universes for audiovisual media, theater, and advertising, taking care of every detail that sustains the atmosphere of a work, from the aesthetic concept to the materialization of set objects, including setting, scenography, costumes, and props.
Our work stems from listening and observation. Starting with the script, the story, or the emotion that drives a project, we delve into researching references, symbols, and materials that visually translate what was previously just an idea.
From conception to execution, we conduct the process with a sensitive eye and refined technique, producing, restoring, or customizing objects, developing sets, and composing spaces that enhance the meaning of the story being told. We work in partnership with directors, photographers, costume designers, and producers to ensure coherence, beauty, and visual truth in each project.
Work done in
Art Direction and Set Design
Short film, Web series, Advertising, Theater, Music video
Websérie
MUTE is an experimental web series inspired by silent films and German expressionism. Without dialogue, each episode tells a story through images, actions, objects, and soundtracks, creating universal narratives that can be understood anywhere in the world.
Episode 4 "The Banquet": Art direction, set design and prop production.
Directed by: Márcio Vieira
Episode 5 "AMASSA" - Art direction, set design and prop production.
Directed by: Rainer Cadete
Watch the episode
Episode 6 "Betrayal" (Location): Set design refinement in a hotel, production of props, and co-creation of custom masks alongside the costumes.
Directed by: Alexsandro Palermo
Watch the episode
Episode 7 "Trapped" (Exteriors): Production of props and art logistics for outdoor filming.
Directed by: Alex Teix
Watch the episode
TV SERIES
The TV series "The Adventures of Bibi" was created with the intention of being a renewal in Brazilian children's entertainment. Working with a playful universe, the series portrays great adventures in various places and stories, experienced by the character Bibi Siveri and her friends...
Scenarios that evoke adventure to sharpen the playful thinking of viewers, all done in an excellent cinematic format!
Before and after the teenager's room.
TEASER
SHORT FILM
The Woman Without Sin
From the series: Shortening Nelson, by Jorge Farjala.
Filmed in the Santa Teresa neighborhood (Rio de Janeiro), adapting a historic mansion to the narrative's aesthetic, delivering the Art Direction and Set Design.
> Intervenção em Locação: Criação de atmosfera visual respeitando a arquitetura original.
> Set Dressing: Curadoria e posicionamento de objetos para garantir realismo em cada plano.
THEATER
Play: The Last Party Before the End of the World
Execution of the set design and production of props for this show at the traditional Cândido Mendes Theater (Rio de Janeiro).
Direction: Sérgio Menezes
