Art direction

At Arte Purínea, art direction is where the narrative takes shape, texture, and color.

We create visual universes for audiovisual media, theater, and advertising, taking care of every detail that sustains the atmosphere of a work, from the aesthetic concept to the materialization of set objects, including setting, scenography, costumes, and props.

Our work stems from listening and observation. Starting with the script, the story, or the emotion that drives a project, we delve into researching references, symbols, and materials that visually translate what was previously just an idea.

From conception to execution, we conduct the process with a sensitive eye and refined technique, producing, restoring, or customizing objects, developing sets, and composing spaces that enhance the meaning of the story being told. We work in partnership with directors, photographers, costume designers, and producers to ensure coherence, beauty, and visual truth in each project.

trabalhos realizados em
Direção de arte E CENOGRAFIA

Short film, Web series, Advertising, Theater, Music video

Websérie

MUTE is an experimental web series inspired by silent films and German expressionism. Without dialogue, each episode tells a story through images, actions, objects, and soundtracks, creating universal narratives that can be understood anywhere in the world.

Episode 4: “The Banquet” In this episode, we join the MUTE team, taking on the visual construction of a symbolic universe where each object, texture, and composition communicates what the characters never say. In “The Banquet,” silence is filled with excess, abundance, ritual, discomfort, and the art direction becomes the language that guides the viewer. For this chapter, we developed: • Creation of set objects (props) that translate power, control, and theatricality. • Composition and assembly of the set, designed to dialogue with the actors' bodies and the sound. • Palette and atmosphere that reinforce the ritualistic climate and the wordless narrative. The episode's aesthetic arises from the tension between the beautiful and the unsettling, a banquet where nothing is merely what it seems.

Watch the episode on YouTube.

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Episode 5 – “KNEAD!” | In this episode, the art direction faced the challenge of visually translating the delirium of a baker who molds, transforms, and masters his own creations. The concept was guided by a mix of sensuality, tension, and metamorphosis, with elements of dough, flour, and body texture. The final aesthetic combines raw materials, theatricality, and choreographed movements, constructing a symbolic universe where body and creation merge.

Watch the episode

Episode 6: “BETRAYAL” Explores the masks we wear daily—social, emotional, and symbolic. In a silent and intense narrative, the characters reveal layers of control, seduction, and rupture, until what is hidden becomes inevitable. In the episode “Betrayal,” the art direction by Arte Purínea creates a visual universe that reflects the central theme: the masks that protect us, betray us, and reveal us. The aesthetic was driven by three pillars: duality, tension, and theatricality. The composition of the elements on stage—a warm palette contrasted with dense shadows, metallic details alluding to artifice, and carefully selected objects—builds an emotional environment where each gesture gains symbolic weight. The set objects were conceived as psychological extensions of the characters, reinforcing the interplay between appearance and truth. The space functions almost like a distorted mirror: elegant, seductive, and at the same time disturbing. The result is a setting that sustains the silent narrative and amplifies the emotional conflict that runs through the episode.

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EPISODE 07 "TRAPPED" Yohan finds herself trapped in a world where technology has devoured people's humanity. Amidst the silent chaos and broken connections, she searches for Matias, her great love, believing that he too has resisted the transformation, just like her.

Watch the episode

TV SERIES

The Adventures of Bibi

The TV series "The Adventures of Bibi" was created with the intention of being a renewal in Brazilian children's entertainment. Working with a playful universe, the series portrays great adventures in various places and stories, experienced by the character Bibi Siveri and her friends...

Scenarios that evoke adventure to sharpen the playful thinking of viewers, all done in an excellent cinematic format!

TEASER

PHOTOS

SHORT FILM

"THE WOMAN WITHOUT SIN"

Baseado na peça de Nelson Rodrigues e adaptado para as telas por Jorge Farjalla que também assina a direção do filme.

"Lana Caronte" is a work of fiction that departs from classical narrative.
The short film reinvents linearity through the memories of Lana, a theater actress who intensely lives her characters. But it's not easy to maintain sanity when imagination is pushed to its limits.

Currently my ex

A short film that tells the story of Pedro and Janete, former lovers who meet by chance at a fruit stand...

PHOTOS

THEATER

Play: "The Last Party Before the End of the World"

The play takes place at a party celebrating Alberto and Mário's bachelor/bachelorette party. They are getting married. It's a small party in Kadu's apartment, the event organizer, just for their closest friends - Cézar, Suzana, and Margot, Mário's ex-wife.